Our mission is to enable service workers to succeed and prosper

We promote work equality and fair compensation, we increase transparency and recognition, we empower workers to build their personal brand and help them with career development

Service workers struggle


Service jobs are crucial to our society, yet they often go unrecognized and undervalued. While remote workers and online influencers thrive, those in in-person roles struggle. 


Rise of the gig economy has only made things more difficult, as workers become depersonalized and easily replaceable. It’s difficult for workers in these roles to build a long-term career or establish a professional network.

Misguided perception

In addition, hospitality service jobs are often viewed as temporary and lacking in prestige, further compounding the undervaluation of these important roles. This perception is misguided, as these jobs require a unique set of skills and expertise that are essential to providing a high-quality customer experience.

Take it Personally platform helps to solve social challenges for hospitality workers

How we help hospitality workers

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